Updated 04 February 2025
Arab News
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6 beauty trends set to take over 2025, according to Huda Kattan

6 beauty trends set to take over 2025, according to Huda Kattan

US Iraqi beauty mogul Huda Kattan this week predicted six major trends that will dominate 2025.

  • Blurred skin

    Filters are out and real-life blurred skin is in. People are embracing natural, soft-focus complexions that mimic the effect of a beauty filter, she said.

  • Glam is back

    While the “clean girl” aesthetic remains popular, full glam is making a comeback, Kattan said in a TikTok video. Think matte finishes with a soft, velvety sheen for a modern take on classic glamour.

  • Cushion foundations

    Cushion foundations are set to become a mainstream staple in the West. Though already popular in the Middle East, the trend is finally gaining traction globally, Kattan believes. 

  • Blurred lips

    Kattan said that lip stains combined with blurred lip liner are becoming a major trend, creating a soft, diffused look.

  • Monomatte eyes

    Single-color eyeshadow looks — whether white, brown, black, or bold shades — are trending.

  • Baseless glitter

    Kattan said that colorless glitter is gaining popularity on the eyes, while shimmer in general is expanding beyond the face into body makeup.