US Iraqi beauty mogul Huda Kattan this week predicted six major trends that will dominate 2025.
6 beauty trends set to take over 2025, according to Huda Kattan

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Blurred skin
Filters are out and real-life blurred skin is in. People are embracing natural, soft-focus complexions that mimic the effect of a beauty filter, she said.
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Glam is back
While the “clean girl” aesthetic remains popular, full glam is making a comeback, Kattan said in a TikTok video. Think matte finishes with a soft, velvety sheen for a modern take on classic glamour.
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Cushion foundations
Cushion foundations are set to become a mainstream staple in the West. Though already popular in the Middle East, the trend is finally gaining traction globally, Kattan believes.
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Blurred lips
Kattan said that lip stains combined with blurred lip liner are becoming a major trend, creating a soft, diffused look.
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Monomatte eyes
Single-color eyeshadow looks — whether white, brown, black, or bold shades — are trending.
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Baseless glitter
Kattan said that colorless glitter is gaining popularity on the eyes, while shimmer in general is expanding beyond the face into body makeup.