Fragrance is deeply rooted in Arab culture, from personal scents to home rituals. Here are six key traditions that keep it alive.
6 perfume traditions from the region

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Oud boom
Oud is a prized fragrance in the Arab world, used in perfumes and pure oil form. Once niche in Western markets, it is now a staple in luxury perfume houses like Tom Ford, Dior and Maison Francis Kurkdjian.
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Fragrance oils
Arabs apply fragrance oils like white musk and Dehn Al-Oud directly to the skin on pulse points, allowing the scent to absorb and last throughout the day.
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Bakhoor rituals
Bakhoor is burned to scent clothes, hair and skin, leaving a warm, rich aroma that lingers even after the perfume fades.
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Scented generosity
While bakhoor is a daily ritual for many, it also plays a role in special events, where guests pass the incense burner and scent themselves during celebrations like weddings and pre-wedding gatherings.
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Custom blends
Many Arabs create personalized scent blends by mixing oils and perfumes. In Saudi Arabia, this can be done at Abdul Samad Al Qurashi and Arabian Oud.
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Home fragrance
For many Arabs, perfuming the home is just as important as personal fragrance. Whether using bakhoor or oud-based sprays, scented spaces create a welcoming atmosphere for both residents and guests.