Saudi Arabia’s startup ecosystem kicks off 2025 on a strong note

Saudi Arabia’s startup ecosystem kicks off 2025 on a strong note
Zension Technologies specializes in providing warranties, device buy-back services, and subscription-based technology upgrades. (Supplied)
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Updated 12 January 2025
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Saudi Arabia’s startup ecosystem kicks off 2025 on a strong note

Saudi Arabia’s startup ecosystem kicks off 2025 on a strong note
  • Zension Technologies raises $30 million in a series A funding round

RIYADH: Saudi Arabia’s venture capital and startup ecosystem kicked off 2025 with fresh funding rounds as the Kingdom continues its regional dominance.

Zension Technologies raised $30 million in a series A funding round led by Wa’ed Ventures, the venture capital arm of Saudi Aramco.

The round also saw participation from Japan’s Sumitomo Corporation and regional investor Global Ventures.

Founded in 2018 by Khalid Saiduddin and Nikos Anastasiadis, Zension provides protection, extended warranty, and guaranteed buyback services for mobile devices and consumer electronics.

These services are integrated into major retailers, telecommunications companies, and original equipment manufacturers operating in the Saudi and UAE markets.

With the fresh funding, Zension aims to launch its new service, Zaam, which is set to debut in the first quarter of the year across Saudi Arabia and the UAE.

SVC backs $150m tech fund by Global Ventures

Saudi Venture Capital has announced its investment in Global Ventures III, an early-stage fund exceeding $150 million in size.

Managed by UAE-based Global Ventures, it will focus on investments in technology and tech-enabled sectors across Saudi Arabia, the Middle East and North Africa, and Sub-Saharan Africa.

Target industries include supply chain technology, agritech, enterprise software as a service, and emerging technologies such as artificial intelligence and deep tech.

“Our investment in the venture capital fund by Global Ventures is part of SVC’s Investment in Funds Program, in alignment with our strategy to catalyze venture investments by fund managers investing in Saudi-based startups, especially during their early stages,” said Nabeel Koshak, CEO and board member at SVC. 

The market opportunity continues to be immense, with emerging technologies across platforms being built by exceptional founders continuing to shine through.

Noor Sweid, founder and managing partner at Global Ventures

Noor Sweid, founder and managing partner at Global Ventures, emphasized the importance of the collaboration, saying: “We are proud of our deep and continued partnership with SVC, and the investment underscores our continued deep commitment to enabling and building the Saudi Arabian VC and startup ecosystem. 

“The market opportunity continues to be immense, with emerging technologies across platforms being built by exceptional founders continuing to shine through.”

SVC, a subsidiary of SME Bank under Saudi Arabia’s National Development Fund, was established in 2018 to stimulate and sustain financing for startups and SMEs across their growth stages, from pre-seed to pre-initial public offering, through investments in funds and direct investments.

Interior design platform Revie raises $2.5m seed round

Saudi Arabia-based interior design and renovation platform Revie has raised $2.5 million in a seed funding round led by Sanabil Venture Studio by Stryber.

Established in 2024 by Ibrahim Abu Khadra, Revie provides an end-to-end solution for residential and commercial renovations.

The platform connects customers with vetted service providers and offers a seamless experience from design to execution. With the new funding, the company plans to invest in its technology and build a scalable foundation to support long-term growth.

Vreal secures pre-seed investment for AR/VR innovations

Saudi augmented and virtual reality technology provider Vreal has raised an undisclosed pre-seed investment round from the numu Angels Investment Community.

Founded in 2022, Vreal offers e-commerce businesses the ability to convert their products into 3D models in as little as 30 seconds using its advanced scanning technology.

The startup is exploring opportunities to expand its applications to other industries, including interior design, real estate, tourism, and heritage preservation. Vreal aims to strengthen its position in Saudi Arabia and tap into broader markets with its innovative technology.

MilkStraw AI raises $600k pre-seed funding to expand in MENA

UAE-headquartered artificial intelligence startup MilkStraw AI has raised $600,000 in pre-seed funding. The round was led by Flat6Labs, with participation from Angel Spark, Beyond Capital, and a group of angel investors.

MilkStraw, founded by Jawad Shreim in 2024 in the US, specializes in software solutions that automate and optimize cloud infrastructure costs for businesses.

The company intends to use the funding to expand its operations across the MENA region, focusing on providing cost-saving AI tools to enterprises in the region.

Mintiply Capital partners with Fuel Venture Capital for GCC-focused SPV

UAE-based Mintiply Capital, an advisory and investment banking firm specializing in mergers and acquisitions and alternative investments, has announced an exclusive partnership with US-based venture capital firm Fuel Venture Capital.

The collaboration aims to launch a Special Purpose Vehicle targeting high-potential early-stage startups across the Gulf Cooperation Council region, with a particular focus on the UAE.

This initiative is aligned with the UAE’s strategic goal of fostering a robust startup ecosystem and driving innovation as a key pillar of economic growth.

The SPV will provide targeted funding and resources to emerging startups, supporting the development of the UAE’s entrepreneurial ecosystem and promoting sustainable economic growth.

ReNile raises $450k for agritech solutions

Egypt-based agritech startup ReNile has secured $450,000 in funding from undisclosed investors.

Founded in 2017 by Hazem El-Tawab, ReNile offers a full-stack solution for farmers that includes monitoring systems, emergency alerts, control systems, and analytics to enhance farming practices.

The company’s platform supports data-driven farming, helping users implement best-practice models to improve efficiency and yield.

MSME lending in Saudi Arabia grows by 22.6 percent in Q3 2024

Credit facilities extended to micro, small, and medium enterprises in Saudi Arabia reached SR329.23 billion ($87.8 billion) in the third quarter of 2024, marking a 22.6 percent year-on-year increase, according to data from the Saudi Central Bank.

Of the total, 94.7 percent of loans were provided by Saudi banks, while finance companies contributed the remaining 5.3 percent.

MSME lending accounted for 9.1 percent of banks’ total loan portfolios and 18.8 percent of finance companies’ portfolios.

The Saudi government has set an ambitious target for financial institutions to allocate at least 20 percent of their lending portfolios to this critical sector, as part of its Vision 2030 strategy to foster economic diversification and support business growth.

Saudi Arabia tops MENA venture capital rankings for second year

Saudi Arabia retained its position as the leading destination for venture capital in the MENA region in 2024, raising $750 million, according to a report from regional venture platform MAGNiTT.

This marks the second consecutive year the Kingdom has led regional VC rankings. Saudi Arabia accounted for 40 percent of the total venture capital deployed in MENA, closing 178 deals — the most of any nation in the region.

While total venture capital raised in MENA declined 29 percent year-on-year to $1.9 billion in 2024, MAGNiTT noted that funding levels remained above pre-boom levels from 2020, indicating resilience in the ecosystem.

The Middle East alone accounted for $1.5 billion of this funding, spread across 461 deals, a 10 percent annual increase.

Investor participation in the region grew 14 percent to 392 investors, and the year saw 24 exits.

However, emerging venture markets — including the Middle East, Africa, and Southeast Asia, as well as Pakistan and Turkiye — faced a sharp slowdown, with total venture funding dropping 40 percent and deal volumes falling 20 percent compared to 2023.

Both metrics also fell below 2020 levels, reflecting broader challenges in the global venture landscape.


Closing Bell: Saudi main index edges down 0.63% to close at 12,035

Closing Bell: Saudi main index edges down 0.63% to close at 12,035
Updated 02 March 2025
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Closing Bell: Saudi main index edges down 0.63% to close at 12,035

Closing Bell: Saudi main index edges down 0.63% to close at 12,035

RIYADH: Saudi Arabia’s Tadawul All Share Index closed lower on Sunday, dropping 76.45 points, or 0.63 percent, to settle at 12,035.45.

The benchmark index’s total trading volume reached SR3.45 billion ($922 million), with 37 stocks advancing and 209 declining.

Nomu, the Kingdom’s parallel market, gained 177.88 points, or 0.57 percent, to close at 31,582.35. Of the listed stocks, 26 advanced, while 61 saw declines.

The MSCI Tadawul Index fell by 2.59 points, or 0.17 percent, to close at 1,512.22.

The top performer of the day was Saudi Cable Co., whose share price surged by 5.79 percent, reaching SR131.60.

Other notable performers included Elm Co., whose share price rose by 4.24 percent, closing at SR1,110, and Middle East Pharmaceutical Industries Co., which saw a 1.96 percent increase, closing at SR135.40.

On the downside, SAL Saudi Logistics Services Co. experienced the largest decline, falling by 9.98 percent to SR220.20.

Batic Investments and Logistics Co. also saw a significant drop of 9.76 percent, closing at SR3.05, while Al-Baha Investment and Development Co. saw its stock price fall by 7.32 percent, ending at SR0.38.

On the announcements front, Saudi Tadawul Group Holding Co. reported its annual financial results for the year ending Dec. 31, 2024. The company posted a net profit of SR621.8 million, reflecting a 59.4 percent increase compared to 2023. This growth was driven by a 34.8 percent rise in operating revenues, an 18.3 percent increase in operating expenditures, a 59.4 percent increase in earnings per share, a 50.3 percent rise in gross profit, and a 72.4 percent jump in operational profit.

Saudi Tadawul Group Holding Co. ended the session at SR213, down 0.47 percent.

Retal Urban Development Co. also reported its annual results for the year ending Dec. 31, 2024. The company posted a net profit of SR266.12 million in 2024, marking a 31.51 percent increase from the previous year.

This increase was driven by a 32 percent rise in gross profit to SR499.65 million, along with a surge in equity-accounted investment results, totaling SR71.10 million. This performance came despite higher general and administrative expenses and increased finance costs.

Retal Urban Development Co. ended the session at SR16.06, up 0.25 percent.

Al-Rajhi Co. for Cooperative Insurance announced its financial results for the year ending December 31, with a net profit of SR332.3 million in 2024, reflecting a 1.3 percent increase compared to 2023. The increase is attributed to higher insurance service results before Re-takaful and a decrease in insurance service results for the year, alongside an uptick in operating expenses, a drop in total comprehensive income, and a rise in gross written premiums.

Al-Rajhi Co. for Cooperative Insurance closed at SR165, down 2.04 percent.

Shatirah House Restaurant Co. (BURGERIZZR) reported its financial results for the year ending Dec. 31, 2024, showing a net profit of SR8.44 million, a decrease of 31.25 percent compared to 2023.

Despite a 7.3 percent increase in gross profit, the decline in net profit was attributed to a 10 percent rise in selling expenses, a 26.9 percent increase in administrative expenses, and other factors.

Shatirah House Restaurant Co. closed the session at SR21.50, down 2.85 percent.


Saudi, UAE drilling giants team up to accelerate international expansion

Saudi, UAE drilling giants team up to accelerate international expansion
Updated 10 min 2 sec ago
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Saudi, UAE drilling giants team up to accelerate international expansion

Saudi, UAE drilling giants team up to accelerate international expansion
  • Arabian Drilling, Shelf Drilling bid for 3 tenders under new strategic alliance 

RIYADH: Saudi-based Arabian Drilling and the UAE-headquartered Shelf Drilling have entered three global tenders as part of their strategic alliance to expand international operations. 

The partnership, formalized through a memorandum of understanding signed in early February, seeks to leverage Arabian Drilling’s fleet of rigs alongside Shelf Drilling’s extensive expertise to accelerate global expansion and unlock new market opportunities. 

Talking to Arab News, Ghassan Mirdad, CEO of Arabian Drilling, emphasized that the partnership aligns with the company’s long-term ambitions to expand beyond the Kingdom. 

“When we go back in time to when we were listed, part of our strategy was to grow outside of Saudi Arabia; it was clearly the intention to grow in the land market, not the offshore,” he said. “However, with the suspension of rigs, we had to accelerate the expansion out of Saudi Arabia.” 

Ghassan Mirdad, CEO of Arabian Drilling.

The alliance provides Arabian Drilling with the necessary framework to establish a presence in global markets without having to build operations from scratch. “And this (alliance) is the license to operate outside of Saudi,” Mirdad added. 

He further underscored the increasing demand for offshore drilling worldwide. “Today, I can easily name on top of my head four or five countries that are in desired need of offshore jack-ups.” 

Mirdad noted that while entering these markets independently would require significant investment, partnering with an international player like Shelf Drilling facilitates market access. “With this alliance, automatically we have the license to operate in all of these rigs, we have the local knowledge that Shelf has, and it gives us access to all the tenders,” he said. 

Greg O’Brien, CEO of Shelf Drilling, confirmed that the alliance has already begun executing its objectives by bidding for project proposals across different regions. 

“We have participated in three different opportunities. We have a longer list of target opportunities,” O’Brien told Arab News. 

He noted that while the alliance is taking an aggressive approach to exploring international prospects, the financial impact of these tenders will likely not be seen until late 2025 or early 2026 due to the time required for rig mobilization and contract execution. 

Strategic rationale

As an international offshore extraction contractor, Shelf Drilling operates in multiple regions and continues to seek expansion opportunities while optimizing costs. 

O’Brien highlighted that maintaining operational efficiency is a priority, particularly in a competitive market. 

Greg O’Brien, CEO of Shelf Drilling.

“We have 14 rigs right now, all but one of those are contracted, and that one we expect to have contracted really soon, and we see additional opportunities to deploy newer, more capable rigs in other markets where we have a footprint like West Africa and Southeast Asia,” he said. 

The alliance allows Shelf Drilling to expand its capacity without significant capital expenditure on new assets. 

“This alliance with Arabian Drilling gives us access to a few additional rigs that we believe we can deploy in the contract opportunities and markets that we know well without having to buy other assets,” O’Brien stated. 

For Arabian Drilling, the alliance is a critical step in its broader international growth strategy. 

The company, which operates 36 rigs, has three currently suspended. O’Brien explained that these three rigs share similarities with those used by Shelf Drilling, making their international deployment more seamless. 

By leveraging Shelf Drilling’s established presence in key markets, Arabian Drilling can re-enter the global scene more efficiently. 

Opportunities and plans 

Several international markets present promising opportunities for new contracts, with West Africa emerging as a key target region. 

“India, Southeast Asia, West Africa are markets we know extremely well. West Africa is a place that has a decent number of new projects that are incremental to existing activity in that region, and it’s not quite as competitive,” O’Brien said. 

“Southeast Asia holds great opportunities as well, but we see a better opportunity margin in West Africa,” he added. 

Mirdad acknowledged that the alliance’s initial three rigs would not be sufficient to meet the growing demand for offshore drilling services. 

“When we looked at the opportunities, we, as Arabian Drilling, looked at each other and realized we don’t have enough rigs,” he said. 

He indicated that the company is actively considering further expansion. “The three rigs are not enough. So, I’m very upbeat to giving the market some good news in the short term,” Mirdad said. 

When asked about plans for additional rig deployment, he explained that the alliance is a long-term strategic move rather than a short-term fix. 

“In the first instance, it might seem like we’re doing this alliance to secure these three rigs, which is true, but this alliance is not a short-term fix; it is long-term.” 

He further highlighted that with a strong balance sheet and growing international demand, Arabian Drilling is well-positioned to explore additional rig deployments beyond the initial three. 

Financial outlook and growth strategy 

When asked about the financial impact of the alliance, Mirdad stated that Arabian Drilling’s strong balance sheet allows it to focus on growth rather than relying solely on financial maneuvers to expand. 

“Our relations with the banks are really good, so access to cash is not a problem for growth, but this is a great avenue for us and Shelf to grow and not to miss out on any international opportunities,” he said. 

O’Brien added that current oil prices remain at levels that support offshore rig demand, strengthening the alliance’s financial rationale. 

He emphasized that while the primary goal is to establish a broader global footprint, the venture is designed to generate long-term profits for both companies. 

“The alliance will definitely aim to generate profit and revenue for both companies, and the approach will be opportunity-specific,” O’Brien said. 

Global industry trends and long-term demand 

O’Brien highlighted that the alliance aligns with global trends in the shallow-water drilling market, particularly as demand for offshore rigs remains strong. 

“There are about 425 jack-ups around the world, the Middle East is the biggest market, and Saudi Arabia is the largest market for offshore shallow water drilling, but there is stable demand in other parts of the world,” he said. 

He pointed out that the supply of jack-up rigs in markets outside the Middle East has remained relatively stagnant and is expected to decline in the coming years. 

This presents an opportunity for drilling contractors to capitalize on increasing demand. 

“The supply side in other markets has been flat and would most likely be declining in the years to come, which is a good thing for a drilling contractor,” he added. 

O’Brien expressed confidence in long-term global oil demand, which will likely drive continued demand for drilling services. 

“We believe oil demand will continue to grow around the world for the next five to 10 years, or even more,” he said. 

Mirdad further explained that new jack-up rigs are rarely built, leading to a gradual phasing out of older rigs and creating a supply gap in the offshore drilling market. 

“That means that you’ll have demand but not enough rigs available,” he added. 


Saudi Arabia launches March ‘Sah’ savings with 4.98% return 

Saudi Arabia launches March ‘Sah’ savings with 4.98% return 
Updated 02 March 2025
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Saudi Arabia launches March ‘Sah’ savings with 4.98% return 

Saudi Arabia launches March ‘Sah’ savings with 4.98% return 

JEDDAH: Saudi Arabia has launched the third round of its Sah savings product for 2025, offering a 4.98 percent return for March under the Ijarah sukuk structure. 

Issued by the Ministry of Finance and managed by the National Debt Management Center, Sah is the Kingdom’s first savings bond designed for individuals. It operates under the Ijarah format, a Shariah-compliant structure akin to leasing, where investors receive returns in exchange for the right to use an asset. 

The offering, part of the local bond program and denominated in riyals, aligns with Saudi Vision 2030’s goal of increasing the national savings rate from 6 percent to 10 percent by the end of the decade.  

The NDMC said the format will be retained for future issuances as part of ongoing efforts to offer accessible, low-risk savings solutions. 

The latest issuance opened at 10:00 a.m. Saudi time on March 2 and will close at 3:00 p.m. on March 4. Redemptions are expected within a year, according to an NDMC post on X. 

The bonds, available through digital platforms of approved financial institutions, feature a one-year savings period with fixed returns paid at maturity. The minimum subscription is SR1,000 ($266), while the maximum is SR200,000 per user across all issuances during the program period. 

The product is fee-free and offers low-risk returns. Eligible Saudi nationals aged 18 and older can subscribe through Aljazira Capital, Alinma Investment, and SAB Invest, as well as Al-Rajhi Capital and SNB Capital. 

In January, the NDMC announced the closure of the year’s first issuance, allocating SR3.724 billion across four tranches. The first tranche, valued at SR1.255 billion, matures in 2029, while the second, worth SR1.405 billion, matures in 2032. The third totaled SR1.036 billion with a 2036 maturity, and the fourth, at SR28 million, matures in 2039. 

The previous issuance, which closed on Feb. 4, offered a 4.94 percent return, while the first 2025 issuance concluded on Jan. 7 with a 4.95 percent return. Future rates will depend on market conditions. 


Oman’s FDI jumps 17.6% over five years, reaching $69.3bn by Q3 2024

Oman’s FDI jumps 17.6% over five years, reaching $69.3bn by Q3 2024
Updated 02 March 2025
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Oman’s FDI jumps 17.6% over five years, reaching $69.3bn by Q3 2024

Oman’s FDI jumps 17.6% over five years, reaching $69.3bn by Q3 2024

RIYADH: Oman’s foreign direct investment inflows rose by over 17.6 percent over the past five years, reaching 26.6 billion Omani rials ($69.3 billion) by the third quarter of 2024.

As reported by the Oman News Agency, this significant growth highlights the country’s success in solidifying its position as a key global investment hub. The rise has been fueled by strategic initiatives, a conducive capital environment, and advanced infrastructure.

This increase in Oman’s FDI aligns with a global rise of 11 percent in FDI flows in 2024, which reached $1.4 trillion. However, developing Asia saw a 7 percent decline in its FDI inflows, according to the UN Conference on Trade and Development.

According to the National Center for Statistics and Information, the UK led the way with investments totaling 13.6 billion rials, followed by the US with 5.2 billion rials. The UAE contributed 836.5 million rials, while Kuwait invested 833.5 million rials. China invested 817.8 million rials, and Switzerland added 551.9 million rials.

Qatar’s investments in Oman reached 488.3 million rials by the end of the third quarter, with Bahrain contributing 375.7 million rials. Investments from the Netherlands and India amounted to 359.1 million rials and 286.1 million rials, respectively.

Oman’s Minister of Commerce, Industry, and Investment Promotion Qais bin Mohammed Al-Yousef highlighted that high-level directives aimed at improving the capital climate have played a key role in building a promising economic future.

He emphasized that positive indicators in the investment sector reflect the success of Oman’s policies and initiatives in creating a robust environment for attracting projects, as reported by the state-run news agency.

Al-Yousef further noted that efforts to establish the Investment and Commercial Court highlight the government’s commitment to fostering a stable legal framework that encourages foreign investment. The ministry is also focused on offering competitive incentives and streamlining business operations within a dynamic market.

He concluded by emphasizing that improving the investment and business environment remains a top priority for promoting sustainable development. The ministry is actively working on initiatives aimed at diversifying the national economy and generating job opportunities across various sectors.

Ibtisam Ahmed Said Al-Farooji, undersecretary at the Ministry of Commerce, Industry, and Investment Promotion, stated that Oman’s investment sector is actively reviewing and evaluating its investment policies, laws, and incentives.

She further explained that investment opportunities undergo comprehensive feasibility studies before being presented to investors. This thorough evaluation helps drive capital into targeted sectors, enhances economic diversification, and boosts non-oil revenues, thereby strengthening investor confidence and improving Oman’s competitiveness.

The government is focusing on key sectors aligned with the Oman Vision 2040 strategy. These sectors include transportation and logistics, renewable energy, information technology, food security, tourism, mining, and manufacturing. Supportive industries such as the circular economy, healthcare, and education are also part of the focus.

Al-Farooji highlighted that the manufacturing sector attracted 2.13 billion rials in FDI, followed by financial intermediation with 1.36 billion rials, and real estate activities with 969.1 million rials.

The ministry has organized investment opportunities through the “Invest in Oman” platform, showcasing 20 opportunities in sectors such as tourism, real estate development, aviation, logistics, and manufacturing.

Industrial lands have been allocated in collaboration with the Public Establishment for Industrial Estates, which has sparked investor interest in the industrial cities of Rusayl, Sohar, and Samail.

In 2024, the ministry promoted Oman on the international stage at 21 events, welcomed delegations from 23 countries, hosted eight local promotional forums, and targeted six G20 countries and four markets in collaboration with the Oman Chamber of Commerce and Industry.

Nasser bin Khalifa Al-Kindi, CEO of Invest in Oman, explained that the “Invest in Oman” lounge brings together government institutions under one roof, streamlining the investor journey.

The lounge is designed to attract high-capital investors to strategic sectors and serves as a digital gateway to promote Oman’s investment environment and present new opportunities.

He also noted that 59 investment projects worth 3.2 billion rials are currently under review, with 29 initiatives valued at 1.2 billion rials already localized.

India, China, and Egypt are the top investing countries in Oman, with the industrial sector leading the way in attracting investments, followed by renewable energy and healthcare.


Abu Dhabi Customs sees record 72% pre-arrival clearance rate in 2024

Abu Dhabi Customs sees record 72% pre-arrival clearance rate in 2024
Updated 02 March 2025
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Abu Dhabi Customs sees record 72% pre-arrival clearance rate in 2024

Abu Dhabi Customs sees record 72% pre-arrival clearance rate in 2024

RIYADH: Abu Dhabi Customs recorded a 72 percent pre-arrival clearance rate in 2024, marking a significant increase as the emirate accelerates digital transformation and streamlines trade operations. 

The figure represents a sharp rise from 47 percent in 2023, reflecting a 53 percent annual growth rate, according to the UAE’s state news agency WAM.

The surge underscores efforts to enhance digital customs processes, integrate advanced technologies, and optimize clearance systems. 

Pre-arrival clearance for outbound shipments accounted for 85 percent of total exit declarations in 2024, up from 67 percent a year earlier, while inbound shipments made up 60 percent of entry declarations, compared with 31 percent in 2023. Abu Dhabi Customs has also automated the issuance of entry and exit customs certificates to expedite processing. 

Pre-arrival customs clearance, available through smart platforms like the Abu Dhabi Government Services Platform, or TAMM, and the Advanced Trade and Logistics Platform, or ATLP, enables importers, exporters, and their representatives to complete customs procedures before goods reach customs centers. This process includes submitting declarations, paying duties, meeting regulatory requirements, if applicable, and finalizing procedures in advance, streamlining operations and improving efficiency. 

Freight clearance and shipping companies have benefited from electronic integration with regulatory entities and service-level agreements with key stakeholders, reducing transaction times.  

In August, Abu Dhabi Customs reported that the average time for customs clearance transactions in the first half of 2024 was 13.86 minutes, down from 15.47 minutes in the same period of 2023. 

In December, the General Administration of Abu Dhabi Customs launched its 2024–2028 Strategic Plan, focused on facilitating secure and legitimate trade through advanced innovations and digital technologies. 

The plan is built on six pillars, including enhancing customer experience to position Abu Dhabi as a preferred trade hub, increasing revenue collection, and driving economic growth and competitiveness.  

It also emphasizes fostering a culture of excellence through innovation and sustainability, developing professional talent for the future of customs, and leveraging technology to achieve digital leadership. 

In November, Abu Dhabi Customs signed an agreement with Brazil’s Tax Authority to launch the pilot phase of the Trusted Digital Trade Corridor project. 

The initiative aims to enhance trade, simplify customs procedures, reduce transaction times, strengthen data security, and improve cross-border trade efficiency through advanced technology and digital transformation.