OFA, which stands for “One For All,” is a luxury jewelry brand founded in 2020 by social media sensation Hala Abdullah.
It is deeply rooted in the rich cultural tapestry of Saudi Arabia, with designs featuring elements such as the Arabian sword and Najdi triangle.
Abdullah’s work is a vibrant reflection of her environment, incorporating a diverse palette of gemstone colors that resonate with the landscapes and traditions of her homeland.
Collaborating with skilled artisans in Dubai, OFA has established a modern design vernacular that celebrates the beauty of materials while maintaining a strong connection to heritage. Abdullah’s aesthetic is influenced not only by her Saudi roots but also by her experiences living in France and Los Angeles, where she majored in architectural design.
Each piece is meticulously crafted from ethically sourced stones and the finest 18 karat gold, embodying a simplicity and timeless elegance that exudes warmth and quiet confidence.
At the heart of OFA is Abdullah’s vision of fostering a community that values inclusivity and unity. The brand aims to intertwine stories of heritage with innovative design, creating a space where individuality and creativity are paramount. Each piece is more than jewelry; it is a statement of identity for those who wear it.
One notable collection is Foug, which pays homage to Saudi heritage while seamlessly embracing contemporary aesthetics. Celebrating Saudi National Day, this collection features vibrant green onyx and rhombus shapes. Another standout is the Selene collection, known for its playful designs that combine pearls with blue topaz, evoking the fluidity of water and the natural world.
However, despite the unique designs and craftsmanship, some critics argue that OFA’s pricing is exorbitant for a relatively new brand. For instance, the Nereide pearl necklace, featuring two strands of pearls and white-gold pendants set with blue topaz, is priced at SR27,151 ($7,220). Some feel such prices are not justified, especially given the brand’s brief history and the competitive market.
I purchased the Arura diamond ring for SR2,951. While its craftsmanship is commendable and the design delicate, the overall pricing may deter potential customers seeking more affordable alternatives.
Despite these concerns, OFA’s commitment to quality and innovative design remains impressive, making it a noteworthy player in the luxury jewelry market and appealing to those who appreciate artistry and cultural significance.
